The new and robust labelling guns come from Italy with varying designs.

Positive ID has the facility to make the pricing guns to the customers exact requirements.

Advantages of the labelling guns are:

• Low cost and simple to use.
• Clear and legible printout.
• Print and apply in one easy action.
• Professional image due to constant print quality.
• Reduced returns and pilferage.
• Advertising with Company Name on each label and product.

The labelling guns can now incorporate both letters and numbers.

• 1 line labellers upto 10 characters
• 2 line labeller 10 characters per line top and bottom.
• 3 line labeller 14 characters top, middle and bottom.

Positive ID offer servicing on the pricing guns free of charge for the first year, and also offer technical backup if any problems were to occur.

The labels come in a variety of colours with the capability to pantone match your company colour should it be required.

Labelling guns are still the most cost effective method of pricing that are not bar-coded, yet need extra data, like "department code" or "use by" for example.

We are able to fully pre-print a label so that the labeller is just used as an applicator, this can speed the process of over labelling saving both time and money.

We can also incorporate the $ or € sign onto the gun, this is particularly useful for people pricing goods for export.

A new generation of labelling guns are now available which offer faster and more accurate labelling. Labelling guns can be loaded with plain and pre-printed labels. The labels can feature the retailer's name and/or logo, to ensure good merchandising for the lifetime use of the product by customers. The new generation of labelling guns features advanced design characteristics to reduce operator fatigue. The centre of gravity is located closer to the operator's hand than conventional labellers, while the grip is suitable for use even by small hands. These units can be operated in areas otherwise difficult to access, such as labelling products inside cartons. The labellers enable users to insert and change labels easily, to view the label roll currently in the labeller and to check the quantity remaining for use.

As a further development, there are now "reduced item" labelling guns, to promote new or slow-moving lines, for example. The guns are designed for integration with in-store EPOS systems and ensure clear, consistent and secure communication of information to customers. Large format labels, measuring 39 mm by 28 mm, for example, can be overprinted with variable price data by the operator, with both original and sale prices, and then applied over the bar-code on the original product packaging. When the customer takes the product to the check-out, the cashier manually inputs the sale price information into the cash till, then tears out a central perforated strip, pre-cut on each label. This reveals the original bar-code, which can be scanned in the normal way.