The new and robust of Pricing Guns come from Italy & are made with varying designs. There are two basic body shapes one and two line are the same size ,the lagest is the three line pricing gun.

The price guns can now incorporate both letters and numbers. Each model has 3 basic layouts, which will cover most requirements.

However some customers require special heads making to suit there business.

This normally means re- building the printing head with alpha print bands inserted in them, which allow the customer to print there own unique codes on the labels , examples of this can be seen on the home page, in "case studys", customer Adshead Ratcliff overcame a problem where the pricing gun prints a "manufacturing date, colour & expiry date" . For all of this information to be clear & legible, it must be combined with pre print on the label. Example can be seen on "Case Studies" page.

• 1 line labellers upto 10 characters.
• 2 line labeller 10 characters per line top and bottom.
• 3 line labeller 14 characters top, middle and bottom.

Positive ID has the facility to make the pricing guns to the customers exact requirements.

Advantages of the pricing guns are:

• Low cost and simple to use.
• Clear and legible printout.
• Print and apply in one easy action.
• Professional image due to constant print quality.
• Reduced returns and pilferage.
• Advertising with Company Name on each label and product.

Positive ID offer servicing on the pricing guns free of charge for the first year, and also offer technical backup if any problems were to occur.

The labels come in a variety of colours with the capability to pantone match your company colour should it be required.

Pricing guns are still the most cost effective method of pricing that are not bar-coded , where you need extra data, like "department code" / "use by" or "batch code" for example.

We are able to fully pre-print a label so that the labeller is just used as an applicator, this can speed the process of over labelling saving both time and money.

We can also incorporate the $ or € sign onto the gun this is particularly useful for people pricing goods for export.