Are Meat and Dairy Product Labels Confusing Consumers?
A report recently published by “Labelling Matters” states that new research has found that based on the label alone, most consumers are likely to misinterpret the farming method used from the meat and dairy product labels on the product.
They Labelling Matters] have defined meat and dairy product labels as ‘confusing’ if they imply higher welfare standards, or the use of more extensive farm systems, than actually exist for the animals used in the products. For example, imagery implying good welfare may include photographs or illustrations of fields and countryside, or cartoons of ‘happy animals’. Phrases which many may associate with higher welfare may include, ‘Farm Fresh’, ‘Country Fresh’, or ‘Natural’.
The report goes on to talk about meat and dairy product labels in more detail and how they believe that their research proves the majority of consumers are confused by meat and dairy product labels.
Positive ID Labels obviously thrives on providing labels for our customers. All of our labelling systems are supported by our own label manufacturing capability, ranging from as few as 5,000 to as many as 5,000,000 labels… and all at competitive prices.
We have a range of printing presses available including MPS EB370 8 colour UV label printing press suitable for full colour plus 4 spot colours as well as digital technology.
Our digital UV inkjet printer and laser cutting equipment can produce labels inline from stock material to finished rolls in one production sequence. This means higher quality and lower cost and shorter lead times. There is no need for expensive printing plates as all files are printed directly rather than applied by printing plates. Added to this is the amazing laser die cutting station that can cut virtually any shaped label we can draw on the artwork.
If you require meat or dairy product labels, just call us on 01332 864895 or fill in the contact form below:
We can design, print and deliver your labels within 1 week of your order, so you can ensure you products look amazing as quickly as possible.
Last year Freezeland Ltd, a London based retailer of frozen products, contacted us regarding their labelling. Here at Positive ID we are proud to announce that we completely revamped their labelling process. We now supply them with 70,000 labels a year for them to use on their desktop printer system.
Freezeland Ltd
The result is a clearly read label giving all the details necessary. Jackie Harris, Technical Manager at Plants Plus explained that Positive ID Labels labelling solution has speeded up the labelling operation by more than 50%, with a significant cost saving. “It’s ideal for our business,” she said.
Plants Plus
Orexis Fresh Foods Ltd is a family run Food Manufacturing Company specializing in ethnic dips, Mexican dips, luxury salads and sandwich fillings. Orexis Ltd approached Positive ID for a simple cost effective way to apply a “Best Before” and “Batch Number” to a range of their products.
The answer was to use a two line-labelling gun. George Katsaros from Orexis said “we have been using Positive ID for 3 years now and they initially advised us correctly about the right products to use and have been well pleased and served by them since”.
Orexis Fresh Foods
Samantha Gore from Samsi was particularly pleased that we met all the deadlines and she described the experience as ‘fun’ and stated that all staff from Positive ID were very friendly and happy to help. Also, she thanked us for our patience with all the refinements she desired.
We are proud to hold great relationships with all of our customers and look forward to many other stories like this in the near future.
Samsi
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