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Are Meat and Dairy Product Labels Confusing Consumers?


A report recently published by “Labelling Matters” states that new research has found that based on the label alone, most consumers are likely to misinterpret the farming method used from the meat and dairy product labels on the product.

They  Labelling Matters] have defined meat and dairy product labels as ‘confusing’ if they imply higher welfare standards, or the use of more extensive farm systems, than actually exist for the animals used in the products. For example, imagery implying good welfare may include photographs or illustrations of fields and countryside, or cartoons of ‘happy animals’. Phrases which many may associate with higher welfare may include, ‘Farm Fresh’, ‘Country Fresh’, or ‘Natural’.

The report goes on to talk about meat and dairy product labels in more detail and how they believe that their research proves the majority of consumers are confused by meat and dairy product labels.

Positive ID Labels obviously thrives on providing labels for our customers. All of our labelling systems are supported by our own label manufacturing capability, ranging from as few as 5,000 to as many as 5,000,000 labels… and all at competitive prices.

labelling matters logo dairy product labelsWe have a range of printing presses available including MPS EB370 8 colour UV label printing press suitable for full colour plus 4 spot colours as well as digital technology.

Our digital UV inkjet printer and laser cutting equipment can produce labels inline from stock material to finished rolls in one production sequence. This means higher quality and lower cost and shorter lead times. There is no need for expensive printing plates as all files are printed directly rather than applied by printing plates. Added to this is the amazing laser die cutting station that can cut virtually any shaped label we can draw on the artwork.

If you require meat or dairy product labels, just call us on 01332 864895 or fill in the contact form below:
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