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Avian flu egg labels have meant a surge in business in a very small and short-lived niche. The surge in business meant James Robeson, a special correspondent of the BBC, came to see how we were coping with the production of millions of bird flu for free-range egg labels. Thankfully, they left out the bloopers!
This is the show that went out on Sunday 5th March at around 6pm and 10pm.
Positive ID Labelling has seen a surge in label orders as a result of the regulations surrounding the avian flu outbreak.
Birds have been placed under a DEFRA order enforcing their bio-security. Birds have been housed to keep them away from wild birds which may be carrying avian flu. Under EU regulations, birds housed inside for 12 weeks or longer cannot be classed as free-range and their eggs or meat cannot be marketed as free-range.
As a compromise, special avian flu egg labels have been mandated to be placed on stock ‘free-range’ labels. The idea is that consumers will be made aware of the fact that the hens have been housed for their welfare.
Given the situation, it is probable that consumers would prefer hens be housed for their well-being rather than risk catching avian flu and haveing enormous flocks slaughtered.
If you require avian flu egg labels just give us a call on 01332 864895 or fill in the form below. You can buy stock avian flu advisory labels directly from our sister company Danro by clicking this link.