Announcing the Positive ID Labels network. Positive ID Labels have launched a range of websites devoted to specific label channels. In the cut and thrust of the internet, marketing is difficult at the best of times. To that end, we have invested in building a network of sites.
This should have tandem benefits of:
The focus over the coming weeks will be to enhance the organic SEO for each of these sites and see how we can leverage them into each market segment. The Positive ID Labels network is an experiment so it may be that we abandon this over time but for the next three or four months we will be focussing heavily on building the network and building brand awareness in each niche.
Positive ID Labels have been online for over 14 years now and we initially benefited by being early adopter. Over the years, the competition has improved their online presence and we have seen that reflected in lower activity. It might be striking to say it but it is a fact we are aware of. The simple fact of the matter is that we need to work over the medium term to build a long term presence online. This is not a project that will deliver in a short time frame nor is it a project that will get results quickly but we are well aware of that. With any luck – we will be in the top ten on all our major search terms.