Call us: 01332 864895
Phone icon

Request a Call Back




Sato Thermal Printing – a brief history


Sato Japan is the world’s third biggest manufacturer of desktop thermal printing devices behind both Zebra and TEC.

Sato originally manufactured handheld pricing guns, but in recent years has moved emphasis away from its sato label guns business in pursuit of TEC and Zebra with a goal of overtaking both of these companies to become the world’s dominant supplier of desktop thermal printers

Sato Desktop Thermal PrintersSato UK was originally the highly respected and profitable British company NOR-SYSTEMS, taken over by Sato about 10 years ago; it is now a poor shadow of its former self.

Sato UK are based in Harwich but have just recently closed its four UK branch offices. Sato has reduced its sales force and no longer offers onsite service. Sato now places most of its emphasis on selling desktop thermal printers rather than hand-held labelling.

However almost all of Sato’s hand held label guns and sato labels are available from alternative suppliers like Positive ID Labels.

Thermal Printing

Thermal printing is today’s most efficient system of in house label printing, and is an ideal low cost system for both retail and industry to handle short run, variable detail and bar code printing.

Thermal printing is achieved through a heat activated print head, made up of hundreds of ceramic pins which heat up to form letters, numbers, bar codes or even pictures. These images are then transferred to a label, made of paper, plastic or even clear acetate.

There are two main types of thermal printing; “thermal transfer” where carbon ribbons are used to transfer words or images to the label, the other system of thermal printing is to use chemi-thermal paper, which has a chemical layer inside the paper which turns black in contact with heat

Linked to your computer with a user-friendly software package (which Positive ID can provide) thermal printing allows the end user to design and print their own design of label from scratch, store it and recall it when needed. Thermal printing removes the cost of design, origination and forward ordering and storage.

If your requirement is lots of short run labels, i.e. date coding, ingredients, part numbering, bar coding then you need to be looking at thermal printing for your business needs. To investigate your needs and determine if thermal printing is the solution for you, please call us on 01332 864895 of get in touch through the contact page or complete the form below:
id=” “]







Include the product you are enquiring about

I authorise the collection and secure storage of the personal information submitted in this form in accordance with Positive ID Labels GDPR Compliant Privacy Policy.

We will retain data submitted in this form securely and use it to discuss your enquiry over the phone or via email. We will use it only to discuss your enquiry with you and delete it after your enquiry has been addressed. We will not disclose it to any third party and will not use it for any other marketing purposes (unless you opt-in below). You can request we delete this information at any time. Your statutory rights under GDPR are unaffected.

Click here to review the Privacy Policy and/or contact us to exercise your GDPR rights at any time.

I would like to receive offers and updates from time to time.

We operate occasional special offers and marketing campaigns (perhaps 3-5 emails per year). You can unsubscribe or withdraw consent at any time by emailing us or using any contact form on the website.