Sandwich Labels – Positive ID Labels Launch a generic label

Positive ID Labels are proud to announce the design of their new Delicious!^TM stock sandwich labels. Designed in house and available to order direct or included with Positive ID Labels various sandwich labelling systems.

Commenting on the launch, Managing Director John Mayers said

Developing generic sandwich labels that would benefit our customers is a simple way of helping catering retailers get their products shifted. The fact that the labels are printed using a bold orange colour is not a passing fancy. Orange is a proven psychological ‘hunger colour’ which induces hunger. By selecting orange, it is thought that sales will be better when a bank of orange branded sandwiches are present at the point of sale.

The sandwich labels include some basic but professional features too. Included is a Tidyman logo of the Keep Britain Tidy campaign to encourage consumers to dispose of their sandwich packs responsibly. As well as the eye-catching logo is a generic allergy notice for nuts and seeds to protect retailers from potential prosecution in this day and age of litigation. Finally, a generic reminder is included to refrigerate any sandwiches at 5 ^oC or less.”

Coupled to the Delicious !^TM sandwich labels, Positive ID Labels offer a complete design and print sandwich label solution for customers. This lets customers take the basic label and then complete data variable area with their own product information such as sandwich type, ingredients, sales pitch, price and other information. Most importantly, the sandwich labelling system allows producers to put variable best before date information on their sandwiches depending on the sandwich content. Seafood sandwiches with short shelf life can be identified individually compared with say cheese or cured meats which inherently have a longer shelf life.