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In the realm of label manufacturing, technology has been a driving force behind significant transformations. From the humble beginnings of adhesive labels to today’s sophisticated digital and flexographic printing, the industry has seen a remarkable evolution. Positive ID Labelling, with its rich history since 1997 and a relentless pursuit of innovation, stands at the forefront of this technological revolution. This blog post delves into how technology is shaping the future of label manufacturing, expanding on key areas of interest.
Label companies have diversified their product ranges to include everything from custom stickers and stock labels to enterprise solutions. Positive ID Labelling offers an extensive selection that encompasses digital labels, flexographic printing, thermal transfer labels, and more, catering to a wide variety of industries and applications. Their investment in state-of-the-art machinery, such as the Jetrion 4900 digital press, allows them to produce labels of any shape, size, or quantity, demonstrating the company’s commitment to meeting every customer’s unique needs.
The selection of label material is crucial and depends on the specific requirements of the product, such as exposure to water, sunlight, or the need for durability. Positive ID Labelling provides a vast array of material options, including waterproof, clear, metallic, kraft, and even eco-friendly labels. Their in-house graphics department plays a pivotal role in advising clients on the best material choice to match their brand identity and functional requirements, ensuring optimal product presentation and longevity.
Positive ID Labelling’s in-house artwork team exemplifies the company’s dedication to supporting clients through every step of the design process. From initial concept to final product, they offer resources like label templates and design tools, alongside professional design services. This support ensures that labels not only meet but exceed brand specifications and regulatory requirements, highlighting the importance of expert design in the success of label manufacturing.
The label manufacturing industry utilises a variety of printing techniques, each offering distinct advantages. Positive ID Labelling employs digital, flexographic, and thermal printing methods, allowing them to efficiently produce both short and long runs with high-quality results. Their recent investments in digital printing press and laser cutting finishing equipment have significantly reduced production times, showcasing how technology can enhance operational efficiency and product quality.
Sustainability is increasingly becoming a priority in label manufacturing. Positive ID Labelling is committed to environmental stewardship, offering eco-friendly label options that meet the growing demand for sustainable packaging solutions. Their range includes materials and processes designed to minimise environmental impact, reflecting the company’s dedication to innovation and sustainability.
The label manufacturing industry is undergoing a technological renaissance, driven by innovation and the pursuit of excellence. Positive ID Labelling, with its extensive history, investment in advanced machinery, and comprehensive product range, exemplifies how technology is not just shaping the future of the industry but also setting new standards. Their commitment to quality, customer service, and sustainability positions them as a leader in a rapidly evolving market. As technology continues to advance, Positive ID Labelling remains at the cutting edge, ready to meet the challenges and opportunities that lie ahead.