Team Members

This is the senior management team:

Positive ID Labels is run by a team of four key directors and co-owner of the oompany.

Mark Hurst – Sales Director
Mark joined the company in 1999 as a salesman. Having achieved a degree from Southampton University, he used his expertise to grow the sales base of the company and now manages well over half a million pounds worth of accounts.

Appointed as Sales Director in 2010, he lead the marketing strategy for the advent of the digital press and helped grow the digital business from nothing to over £300k per year. Managing the sales team, the company now exceeds £2.2 million in sales of which a third is digital labels using our Screen, Xeikon or Jetrion digital presses.

Danny Carr – Production Director
Danny has been a printer his entire working life. He joined the company with the purchase of our first proper printing press in 2005. From there he has shared his wealth of production experience with the team and ensures day to day manufacturing runs smoothly. Our operating practices and procedures are managed on a daily basis by Danny and he provides invaluable input into day to day operations of the business.

Helen Dennis – Commercial Director
Responsible for the commercial matters for the business, Helen ensures the smooth running of the business from day to day with respect to our suppliers as well as managing a third of our sales. Joining in 2011 from British Car Auctions, Helen worked with the management team to overhaul many of the internal procedures and professionalise our working practices.

Peter Howells – Technical Director
A graduate from UMIST with over a decade of experience in the aviation industry, Pete joined the company as a freelancer in 2008. Initially working part-time on a number of small projects he has become an integral part of the management team using his knowledge of HR, planning and IT to help drive the company’s procedures. He oversees contractual and legal matters and spearheads our continuous improvement and ISO 9001 Qulity Management.

Pete manages the Studio and oversees all matters relating to the digital printing press. He has helped us exploit available technology and produced a wide range of systems and procedures to help improve quality and performance.